Overview
A funding round is a space decision waiting to happen. A company that just raised is about to hire, and those people have to sit somewhere — a first real office, a bigger footprint, a second location. The commercial brokers, tenant reps, furniture dealers, and office-services firms who reach the company in the weeks right after the raise get there before the search even starts.
This Hound watches funding announcements across your markets, filters for the companies whose growth means a space need, finds the person who owns real estate or operations, and opens the conversation while the round is still fresh.
How to set it up
Four things to brief your Hound. This is the exact configuration behind this play.
A · Describe the opportunity
This is the brief every source is filtered against. You describe what you're looking for in plain language, add keywords to sharpen it, then set the structured criteria.
Tell Forest what you're looking for:
"I'm looking for companies that just raised funding and are based in — or expanding into — my market, because a raise usually means they'll need office space or a bigger footprint soon. I want early-stage through growth-stage rounds big enough to fund a real hiring push. Prioritize companies whose headcount is climbing. Skip fully-remote companies with no physical office plans and industries that don't take commercial space."
Keywords to watch for: raises · Series A · Series B · seed round · closes funding · expansion · new office · hiring · headquarters · [your metro area]
Fields to extract: company · round_stage · amount_raised · announced_date · lead_investor · headquarters · industry · headcount
Match criteria:
✓ Round stage in your range (e.g. Seed–Series C)
✓ Amount raised ≥ your threshold (enough to signal real hiring)
✓ Headquarters or a known office in your market
✗ Exclude fully-remote companies with no space footprint
B · Choose the sources to monitor
Funding and firmographic data comes through Forest's built-in data partner — you don't have to find or pay for it separately. Add News & Press for the local and sector-specific raises that break in the press first.
Funding data (built in — no setup) 🔌
Crustdata (via Forest) — Funding rounds, headcount, and firmographics, sourced and refreshed by Forest. This is the primary feed; nothing for you to connect or subscribe to.
SEC Form D —
sec.gov/edgar— Raises filed before the press release; a free public early signal Forest also reads.
News & Press 🟡 default source, always on — reads the open web against your brief for local funding coverage and sector raises that Crustdata or Form D might surface later. Especially useful for catching a raise the day it's announced in a regional business journal.
C · Define the ICP to reach
Which roles to find and reach at the funded company, in priority order, with fallbacks.
Head of Real Estate / Facilities — Primary — owns the space decision —
PRIMARYCOO / VP Operations — Owns the buildout and vendor choices at most startups
Founder / CEO — Fallback at smaller companies where the founder still handles space —
FALLBACK
D · Email & LinkedIn sequence
The play the Hound runs for each match. Fields from the announcement drop in as variables.
Email · Day 0 Congrats on the {{round_stage}} — saw {{company}} closed {{amount_raised}}. As you scale headcount, space usually becomes a scramble fast. We help teams in {{headquarters}} get ahead of that with {{your_offering}}. Worth a quick call before the search starts in earnest?
↓ Wait 2 days · no reply
LinkedIn · connection request · Day 2 Hi {{first_name}} — congrats on the raise at {{company}}. Would love to connect.
↓ Wait 3 days · no reply
Email · Day 5 · follow-up Following up on {{company}}'s {{round_stage}} — happy to share how we've helped comparable teams find and fit space on a growth timeline. Even if it's early, worth being a name you have when the need hits.
⏸ Any reply on either channel pauses the whole sequence — the conversation is yours.
Run this play for your market.
We’ll build this exact Hound with you.
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