Overview
A funding round changes a company's risk profile overnight. New investors take board seats, the company takes on fiduciary duties to outside shareholders, and D&O coverage stops being optional — most term sheets require it. The broker who reaches the CFO or GC in the weeks after a raise catches an account that grows with every subsequent round.
This Hound watches funding announcements, filters for the raises that trigger a D&O requirement, finds the person who owns the decision, and opens the conversation while the round is closing.
How to set it up
Four things to brief your Hound. This is the exact configuration behind this play.
A · Describe the opportunity
This is the brief every source is filtered against. You describe what you're looking for in plain language, add keywords to sharpen it, then set the structured criteria.
Tell Forest what you're looking for:
"I'm looking for companies that just raised institutional funding, because a priced round with a board seat almost always triggers a D&O requirement — and often EPLI and fiduciary coverage alongside it. I want them right after the announcement, while they're standing up the policy. Prioritize first institutional rounds where no D&O program exists yet. Match to my industries and states. Skip companies with an established insurance program and rounds too small to seat a board."
Keywords to watch for: raises · Series A · Series B · closes round · led by · board seat · institutional round · priced round · [your industries] · [your states]
Fields to extract: company · round_stage · amount_raised · announced_date · lead_investor · headquarters · industry · headcount
Match criteria:
✓ Priced/institutional round (implies a board and D&O need)
✓ Round stage where a program likely doesn't exist yet (Seed–Series B)
✓ Industry and state you can write
✗ Exclude companies with an established D&O program
✗ Exclude rounds too small to seat an outside board
B · Choose the sources to monitor
Funding data comes through Forest's built-in data partner, backed by the free SEC filing that often lands before the press release.
Funding data (built in — no setup) 🔌
Crustdata (via Forest) — Funding rounds, investors, headcount, firmographics. Primary feed, nothing to connect or subscribe to.
SEC Form D —
sec.gov/edgar— Private-placement filings, often filed before the announcement. Free public early signal — the earliest read on a raise.
News & Press 🟡 default source, always on — reads the open web against your brief for round announcements and board-appointment news in regional and industry press.
C · Define the ICP to reach
Who to reach at the funded company, in priority order, with fallbacks.
CFO / Head of Finance — Primary — owns the insurance program —
PRIMARYGeneral Counsel — Owns D&O terms where legal is in place
Founder / CEO — Fallback at early-stage companies with no CFO —
FALLBACK
D · Email & LinkedIn sequence
The play the Hound runs for each match. Fields drop in as variables.
Email · Day 0 Congrats on the {{round_stage}} at {{company}}. With {{lead_investor}} on the board, D&O usually becomes a requirement fast — and the first program you buy sets the terms for every round after. I place D&O for companies at exactly this stage and can turn a quote quickly. Worth a short call?
↓ Wait 2 days · no reply
LinkedIn · connection request · Day 2 Hi {{first_name}} — congrats on the raise at {{company}}. Would love to connect.
↓ Wait 3 days · no reply
Email · Day 5 · follow-up Following up on {{company}}'s {{round_stage}} — happy to send a benchmark of what comparable {{industry}} companies are paying for D&O at your stage, no obligation. Useful even if you've already bound.
⏸ Any reply on either channel pauses the whole sequence — the conversation is yours.
Run this play for your market.
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