Overview
A financing round sets off a wave of legal work. The round itself needs securities and corporate documentation; the growth that follows needs employment agreements, commercial contracts, and IP protection. A newly funded company is both flush with budget and short on legal infrastructure — the ideal moment for a firm to step in, whether or not deal counsel handled the round.
This Hound watches funding announcements across your markets, filters for the raises that mean legal work you can win, finds the founder or in-house counsel, and opens the conversation while the round is fresh.
How to set it up
Four things to brief your Hound. This is the exact configuration behind this play.
A · Describe the opportunity
This is the brief every source is filtered against. You describe what you're looking for in plain language, add keywords to sharpen it, then set the structured criteria.
Tell Forest what you're looking for:
"I'm looking for companies that just raised a funding round and are likely to need corporate, securities, employment, or commercial legal work — either because deal counsel didn't cover the follow-on work or because they're scaling fast. I want them soon after the announcement. Match to my practice areas and the industries I serve. Skip late-stage companies with established legal teams unless the raise signals a specific new need."
Keywords to watch for: raises · closes round · Series A · Series B · seed funding · venture financing · led by · hiring general counsel · [your practice areas] · [your market]
Fields to extract: company · round_stage · amount_raised · announced_date · lead_investor · headquarters · industry · existing_counsel
Match criteria:
✓ Round stage in your range (e.g. Seed–Series B where legal infra is thin)
✓ Industry matches your practice
✓ Headquarters or operations in your market
✗ Exclude companies with a known established outside firm (unless targeting a specific unmet need)
B · Choose the sources to monitor
Funding data comes through Forest's built-in data partner, backed by the free SEC filing that often precedes the press release.
Funding data (built in — no setup) 🔌
Crustdata (via Forest) — Funding rounds, investors, and firmographics, sourced and refreshed by Forest. Primary feed, nothing to connect.
SEC Form D —
sec.gov/edgar— Private-placement filings, often filed before the announcement. Free public early signal.
News & Press 🟡 default source, always on — reads the open web against your brief for round announcements and "hiring GC" signals in regional and industry press.
C · Define the ICP to reach
Which people to find and reach at the funded company, in priority order, with fallbacks.
Founder / CEO — Primary at early-stage, where legal decisions sit with the founder —
PRIMARYGeneral Counsel / Head of Legal — Primary once the company hires in-house
CFO / Head of Finance — Fallback, often owns the securities and vendor relationships —
FALLBACK
D · Email & LinkedIn sequence
The play the Hound runs for each match. Fields from the announcement drop in as variables.
Email · Day 0 Congrats on the {{round_stage}} at {{company}}. A raise usually kicks off a to-do list — post-closing cleanup, employment and option paperwork, commercial contracts. We help funded companies stay ahead of that with {{your_offering}}. Worth a quick call while it's top of mind?
↓ Wait 2 days · no reply
LinkedIn · connection request · Day 2 Hi {{first_name}} — congrats on the raise at {{company}}. Would love to connect.
↓ Wait 3 days · no reply
Email · Day 5 · follow-up Following up on {{company}}'s {{round_stage}} — happy to send a short post-financing legal checklist most teams work through, no obligation. And if you're already covered, glad to be a resource for anything your current firm doesn't handle.
⏸ Any reply on either channel pauses the whole sequence — the conversation is yours.
Run this play for your market.
We’ll build this exact Hound with you.
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